Do you often go to sustainable restaurants?
也许你甚至没有意识到它。这些餐馆在最多的方式中就像任何其他人一样,除了他们在进行业务时持续长度以保持自然环境。
“可持续性focuses on meeting the needs在不影响后代以满足其需求的能力的情况下,现在的目前。可持续性的概念由三大支柱组成:经济,环境和社会。“
Since sustainability is meant to make your restaurant more successful than it might be otherwise, if you plan well, you should expect few problems making the needed adjustments.
可持续性原则
What does “eco-friendly” mean? And how do you set overarching goals for a sustainability project? We support以下五个原则:
- Cut energy waste
- Move towards zero waste
- Reduce water waste
- 管理您的排放量
- 影响您的供应链
We’ll add a sixth principle as well:
- 造成消费者的支持
由于可持续性没有严格的法律要求,因此有很多余地调整将根据您的价值观和您的利益相关者指导餐厅业务的原则。
在以下部分中,我们试图捕捉我们认为成功的最佳实践,以便在开发和运行可持续的餐馆。
良好的可持续餐厅提示
这些代表了“两个世界上最好的”。我们认为它们是良好的餐厅管理和可持续性的最佳实践。
1.评估你做得好的事情,你需要改进的地方
从一些专家建议开始。考虑是现有餐厅还是新的餐厅或新的餐厅bringing in a sustainability consultant。如果它是现有餐厅,请进行审计。
A good餐厅审核可以根据您的商业模式揭示您已生成的浪费数量或可能是可能的。
上一段中引用的产品分析了您最具购买物品产生的废物数据,并提供短期和长期建议。“
2. Get Your Stakeholders Engaged
First, you’ll need to determine who all your stakeholders are. Here are some typical stakeholder groups to consider:
- 雇员
- Funders
- 顾客
- 餐厅或商家组织
Once you’ve identified the stakeholders, work with them to determine the most effective ways to get their input on the restaurant and its future potential.
A big concern of stakeholders is a所有者和员工的承诺到一个项目。鉴于可持续餐厅所需的努力,有一个开发的计划很重要,广泛分享,并经常展示你对它的承诺。
3.加入绿色餐厅协会或类似实体
This should be good for making key connections and staying up to date.The Green Restaurant Association提供绿色餐厅目录,教育资源和正式和非正式的认证程序。
使用并分享EPA的食物恢复层次结构,为食物垃圾减少提供指导。
4.从一开始就与当地社区集成
There are numerous ways to do this. The following are a few of them:
满足并保持与地区农民的联系
如果您的餐厅要真正可持续,您将与地区农民进行许多互动。当然,他们将为您的菜单提供各种类型的食物。他们也不会怀疑欣赏你生成的任何食物碎片和/或堆肥。
Support Fundraisers and Other Local Events
What great sources of local goodwill and publicity! If you have the budget for it, tee-shirts or other branded items would be great. But food donations would always be welcomed.
Offer School Programs on Sustainability
从大学从幼儿园的学校对学生提供高价值,这意味着这意味着向年幼的孩子解释可持续性,还是给高中家游览您的餐厅。
与其他当地企业合作协同工作
Business collaborations are great networking opportunities—that can also bring you customers. For example, what if you were to provide discount coupons to a neighboring merchant for them to give out to their own customers?
5.显示您支持和重视它们的员工
你可能没有很多财力for formal employee recognition at the start, but that’s not why your employees are there. If they’re working for your restaurant, you should assume they’re dedicated to its mission and values.
But there are ways to展示你有多少价值their work that costs nothing. For example, learning their names and a few things about them early on, then using these as starting points for subsequent conversations.
请记住,感谢员工他们所做的事情,并积极地聆听他们可能所做的任何建议。越多的员工就像和钦佩你,他们才能愿意为您和您的业务提供。
6. The Food Comes First
Don’t sacrifice food excellence for your green initiatives. Those initiatives won’t endure without quality products behind them.
您应该在一开始就拥有一个独特而优秀的菜单,它具有您觉得您感到自豪的食物的类型。
随着时间的推移,有计划实施可持续性措施是有帮助的。请记住,过度扩张的人和财政资源不是可持续的实践!
此外,如果您分享并促进他们 - 往往有雪球效果,请早期取得较小。
7. Marketing
您可以在可持续发展的餐厅提供最佳的最佳投资之一是一个优质的网站。是的,投资质量至关重要,因为您不希望网站的糟糕印象携带进入其他地区。
Local marketing is important for a restaurant as well. A lot of restaurant traffic comes from word of mouth. And make sure your restaurant is listed with Google My Business.
您可以使用更多的营销策略。但我们会拯救那些未来的文章。
8.。Digital = Sustainable
吐司,A餐馆软件开发商,对使用数字产品的几乎所有方面进行了清晰详细的争论 - 从房子的前面到后面。
Restaurant-focused POS developers offer a suite of software that incorporates:
- Guest-facing POS technology that saves financial and natural resources by digitizing both the bill and the receipt.
- 纸订单票据在桌子和厨房中被数字显示屏替换。
- 薪资和调度软件更换邋and和混乱的纸张转换纸张。
- 自动薪资取代纸薪水,工资存根和税务表格。
- 通过数字访客反馈技术,为客户使用现场,当他们的经验在他们的脑海中新鲜时。
- 综合CRM允许您向现有客户与即将到来的活动,优惠券或优惠以及传统广告一起联系到现有客户。
- 预测和限制有序食物量的库存跟踪,从而限制了浪费。
Many of us struggle with the leveling effects of digitization, but it seems clear that POS software has the ability to reduce different kinds of waste and help preserve natural resources.
9. Use Energy-Efficient Appliances and Fixtures Throughout
你可以开始安装智能恒温器to keep customers and employees comfortable and save money and energy. And then look forcommercial-grade Energy Star appliancesfor the kitchen.
此外,使用LED替换白炽灯泡(和夹具)。使用智能开关在一天的某些时间昏暗或关闭灯光。
10. Keep Track of How You’re Doing
此列表中的第一个项目是关于使用基准来测量和记录项目开始时的内容。如果启动可持续餐厅是项目,那么以下将是一些可能的基准:
- Food waste: this is, essentially, the amount of food ordered and received minus that consumed by customers or employees.
- Number of customers in a given period (e.g., a week or a month).
- Meeting your break-even point:this is the sales volume required to make back an investment.
- Cost of goods: this should be reduced by certain sustainability initiatives such as local sourcing.
- 主要成本:劳动力和商品和服务的综合成本。
- Various measures of server effectiveness.
如果您在这些目标上看到任何进展,您应该感到高兴。
11。Celebrate Your Success
Throw a party! This is a restaurant, right? So, what better place for a party? What are you planning? We can think of a couple of things:
认识到你的支持者
这些可能是员工,金融支持,导师,早期和忠诚的客户,支持的同伴商人,供应商(特别是当地的),以及任何在某种程度上有贡献对您的成功的人。
促进可持续性
而且,您需要对可持续发展进行大呼喊,概念(至少部分地)您的成功。
If you continue to nurture sustainability in your restaurant, this amorphous and multidimensional concept will treat you well. Among other things, it’s likely to both save and earn money—all the while making the earth a better place to live.
“Sustainable is Unofficial But Measurable”
这并不意味着整洁的报价 - 它是,相反,一篇文章中的一个子标题。However, it does sum up the qualities of a good sustainable restaurant. It’s a great way to end this article too.
政府监管只影响可持续性的孤立方面,认证由发出的任何组织确定,保证我们可持续的确实是自愿的。但是,它也与扎实的职业道德相连。
随着时间的推移衡量成功(即,基准测试)意味着您打算处理最重要的竞争对手是您之前的自我。或者,在这种情况下,您的早期餐厅。
有时候签出我们的其余部分,并了解我们如何在我们的地方做事!