There’s no doubt about it, the world is going green. And as a result, consumers are beginning to take a second look at the products they use every day, with81% of respondents对于尼尔森调查称，企业有责任改善环境。
Whether you’re starting your green journey or you’re already a composting expert, spreading the word about your efforts can help you win a bigger audience.
继续阅读，了解环境友好的公司如何通过他们的品牌进行差异！
What’s Green Marketing?
如果你以前从未听过它，绿色营销可能听起来像一个奇怪的术语，所以让我们来看看它实际意味着什么。据投资，绿色营销是通过环保手段或通过减少环境影响来增加品牌意识的过程。
Climate scientists suggest that the environment is changing at an不可逆转的率并且如果我们现在没有开始关键步骤，那么这个星球可能会被注定。现在就像以往任何时候都更重要。
环保营销技巧
随着环境变得更大的问题，公司可能会想知道他们如何在其品牌努力中使用绿色营销。
Here are a few basic ways in which companies can lessen their carbon footprint while increasing profits!
Rethink Your Packaging
包装账户过度8000万吨废物。想想我们海洋和河流的意思。
To help, use recyclable packaging for your products instead of plastics. Not only will you help the environment, but you’ll likely save a few dollars in the process since cardboard is a low-cost packaging option.
您还可以通过利用重新思考您的物理广告这种营销策略。Combining physical and digital media looks sleek and creative while cutting back on waste.
Be Transparent
It’s great to take steps toward becoming a greener company. But your customers need to see your efforts first-hand.
你的营销策略应该包括职业的一部分viding specific information on how your company is looking to make a positive impact. Don’t worry about bragging. You’re doing something worthwhile and your audience deserves to know about it.
创建博客或视频，详细介绍您所做的更改以及它们如何转换您周围的工作场所。
来源在本地
Whenever possible, partner with local businesses for your materials. Staying local cuts down on emissions from freight trucks and planes. Plus, you can feel good about helping your local economy.
这是一个双赢的战略。它可以节省您的钱，帮助环境，并为您提供消费者基础的布朗尼积分。
What Environmentally Friendly Companies Need to Know About Green Branding
在未来几年，环保公司将成为常态。您越早调整，您越早就可以利用绿色营销。
Start today by thinking about how your company can lessen its carbon footprint.
If you’d like help coming up with more ideas, be sure to check back with our blog!
