When we think of going green, we typically imagine ways to reduce our carbon footprint. Or, we think of buildings that used eco-friendly materials in their construction.
可持续发展与时装行业之间的联系并不明显。
但是，这很快。更多品牌正在努力运行环保业务。
These efforts are important, and there’s always room for more companies to jump on board.
下面我们提供几个提示for how the fashion industry can go green. Doing so can be good for business and for the environment.
Get Creative And Go Green With Sustainable Materials
时尚是关于创造力和灵感。
这些都是任何寻求绿色的公司的完美出发点。使用回收和可再生材料是一种创建一个人以前没有完成的一种方式。
In the past few years, well-known labels like Calvin Klein and Adidas have entered into partnerships with organizations that focus on sustainability.
这些合作导致穿着从塑料瓶和海洋废物制成的鞋子编织的纱线制成的连衣裙。
Committing to sustainability is a way for brands to challenge themselves. The fashion created as a result is more innovative, and shoppers respond to that.
持续的优质服装
Fast fashion retailers may be affordable, but the difference in price is hardly worth the lack of quality.
使用更高质量的环保面料是奢侈品牌为客户和环境提供价值的一种方式。大麻，竹子和有机棉是一个很好的例子。
由这些材料制成的服装更耐用，将持续更长时间。反过来，这将导致消费者购买廉价衣服的浪费，速度脱落，迅速抛出。
好消息是，对这些更高质量的物品有很大的需求。父母特别越来越意识到他们为他们的孩子穿什么。
网站喜欢儿童尼基时尚由最好的材料构成。父母知道他们购买的是高质量的，这就是让他们回到该网站的原因。
变绿来产生更多品牌的认识
千禧一代目前是涉及我们的购物习惯时最有影响力的一代。
They impact where we shop and what we buy and which brands are popular. They’re the most active on social media, and the most likely to promote something that they genuinely love.
They also keep their morals in mind when they shop.
A 2015 poll of more than 30,000 respondents found that66％愿意支付更多for something if it was made sustainably.
Implementing and promoting green practices can attract more millennial customers. It is a great way to make your brand known, particularly amongst the consumers who matter most.
Ready To Go Green?
Every day, more fashion brands are making the decision to go green. They are incorporating sustainability into their business practices.
It’s a way for companies to attract shoppers, to push boundaries, and to help the environment at the same time.
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